The Internet’s best reactions to viral new PAGCOR logo 2
President Ferdinand Marcos Jr., First Lady Liza Araneta-Marcos, House Speaker Martin Romualdez and PAGCOR Chairman Alejandro Tengco recently unveiled the new PAGCOR logo. Photo by Jonathan Cellona

Memes, zingers, redesign suggestions: The best reactions to PAGCOR’s viral new logo

Of course the internet had a lot to say about another government logo overhaul—here are a few that caught our attention
ANCX Staff | Jul 13 2023

The Department of Tourism (DOT) was dislodged as top trending topic online when another government agency celebrated its anniversary. The Philippine Amusement and Gaming Corporation (PAGCOR)—a GOCC mandated to regulate, operate, authorize and license games, gaming pools and casinos in the country—marked its 40th founding anniversary Tuesday highlighted by the unveiling of its new logo.

The agency's new emblem features a stylized P and G in a flame-like design in bold shades of red and blue. It’s a huge departure from the old PAGCOR logo, which was in yellow and green, and was a stylized representation of two hands holding a star.

PAGCOR chairman Alejandro Tengco said the new logo “incorporates the element of fire associated with energy, inspiration, passion, and transformation. It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way.” 

Tengco added that the new logo “reflects PAGCOR’s long-standing commitment of being a guiding force that illuminates the way forward, drives transformation and development, and brings inspiration and motivation to the lives it touches.”

While PAGCOR may be feeling the heat for coming up with a logo that’s been met by criticism, the internet is having a field day letting it all out—their thoughts, their proposed revisions, their memes and jokes and comment section zingers. Many have noted the striking resemblance of the new PAGCOR logo to the widely familiar emblem of a famous oil refining company. One tweeted, “In collaboration with Petron Fuels.” Another netizen thought Petron had changed its branding. “Parang a breakaway group ng Petron...char.” Another commented, “The design is very unleaded.”

Visual artist and creator of the comics Tarantadong Kalbo posted a devilish rendition of the new logo—fangs, sinister eyes and all. “Nakakatakot na logo,” says one of TK’s Twitter followers, “parang lalumunin nang buo ang pondo ng PAGCOR.”

Speaking of the devil, event host and radio DJ John Hendrix imagines Satan reacting to the trending logo, “Actually it truly resonates with me because the new PAGCOR symbol is a visual representation of the spirit that encourages people to gamble in casinos so I really really love the logo design.”

There are netizens who say the new logo looks like a teaser for the next “Hellboy” movie, while others think it looks like a character out of Pokémon.

Taking a more serious route, Atty. Gideon Peña penned a coulda-woulda-shoulda: “PAGCOR could have opted to conduct a logo-making contest. With the creativity of Filipinos, a much better logo could have surfaced especially if the winning design would be awarded millions of pesos.” Meanwhile, one of Peña’s followers still couldn’t believe the new logo is for real. “That's just one of the mock ups right? Right?!”

A netizen suggested using AI to come up with the logo could have been more efficient, and produced a better result. “An AI program can create a wonderful logo in 5 seconds after you specify your desired elements, eg the letter P, some fire symbol, the colors blue and red, etc.” One volunteered tapping the help of ever-reliable and very accessible design app Canva. “Pm boss, I can do better in Canva.” 

Meanwhile, there were guys generous enough to share their knowledge in logo design. Kristoffer Panes, an artist and graphic designer, made his own version of the logo based on PAGCOR’s ideation. 

His design, he says, “incorporates the elements of fire associated with energy, inspiration, passion, and transformation.” The rest basically echoes Al Tengco’s words.

Panes, a graduate of UP-Visayas, adds that “the flame element can be mirrored to form a spade to represent gaming, casinos, cards, games of numbers.” He also created a spade version that can be used as a pattern or as a standalone icon in collaterals. “You can have this for free, PAGCOR,” he said.

RGB Designs also shared their comments and inputs. “I actually quite like the rationale but the execution is just way off,” the post read. “The symbol itself barely resembles a flame & that red to blue gradient is just not blending well. Additionally, the proportion between the symbol & text just feels unbalanced that they don't look like they belong together.” 

In the design studio’s execution, the letter and flame are more recognizable. They got rid of the color gradient, adjusted the proportion of the symbols and text, and moved the name “to a more comfortable position.”

But even with their proposed redesign, the design group thinks “the original PAGCOR logo is still king! It was iconic & deserved a redesign that matches that quality at least.”