The local premium craft beer brand Crazy Carabao may have already captured a strong following among liquor enthusiasts and built partnerships with high-end bars and restaurants nationwide, but it’s not about to rest on its laurels. The brand continues to keep things fresh and interesting with the introduction of distinctive beer styles, an updated website, and a more attractive packaging that pays homage to its Filipino roots.
These exciting milestones were recently celebrated at a Superhero-themed launch held at the new Odd Seoul 2 Bar in Quezon City. Hosted by the country’s popular multi-media personality Sam YG and TikTok superstar Sammy J, the event gave guests the opportunity to get to know the brand, enjoy the different Crazy Carabao variants with food pairings, participate in beer drinking games, beer pong, and much more.
Crazy Carabao has come a long way. What began as a dream among friends after watching a Manny Pacquiao fight in Las Vegas slowly turned into a reality with the acquisition of an abandoned building in Sta. Rosa, Laguna, for a brewery. After countless beers were brewed and enjoyed, Crazy Carabao was officially launched in the market in 2014.
Now approaching its 10th year, Crazy Carabao takes pride in being a major player in the Philippines’ craft beer industry. According to the company, despite the brand’s growing popularity, Crazy Carabao is still brewed in small batches, with the same passion and dedication to quality and creativity. Thus, drinkers can taste the natural freshness of the ingredients – malts are imported from Australia and Europe, and the hops, which provide the bitterness, aroma, and style, are grown in Yakima Valley next to Seattle, USA. This valley is renowned for having some of the most fertile soil globally, enriched further by the ice water from the Cascade Ranges.
The same principle of using fresh and premium ingredients is followed in the brand’s newest offering – Newtons Noggin Apple Cider, which has a fruity, fresh, and mild kick. It complements Crazy Carabao’s other existing products, namely Pilsner, Pale Ale, Wheat, Golden Ale, and India Pale Ale.
True to its roots, Crazy Carabao has updated the look of its packaging, paying tribute to its Filipino heritage. Each Crazy Carabao bottle is now adorned with a single beaming color that radiates vibrancy through sunrays accentuated by symbols of Pinoy culture such as the Chocolate Hills, the jeepney, butanding, among others.
On top of the new Crazy Carabao drink and packaging, the brand has also updated its website (https://crazycarabao.ph/) with a more vibrant design. The pages are now easier to navigate, and, most importantly, a Beer Finder feature allows users to easily locate the nearest outlets selling Crazy Carabao – from bars and restaurants to groceries and stores around the country.
Currently, Crazy Carabao is available in top bars and restaurants across Metro Manila, including most of the five-star hotels in the country and in all the main retailers such as S&R, The Marketplace, Landers Superstore, as well as in Lazada, Shopee, and many other top online stores.
“Our goal as a craft beer company is to help many more Filipinos enjoy the different notes and unique styles of beer. Our following is rapidly growing and we want to keep it fresh and interesting for them by expanding our product portfolio to target the varying tastes of our customers,” said Brad Hannam, one of the founders of Crazy Carabao.