Louis Vuitton unveils immersive store in Bangkok

Occupying two floors of the downtown retail complex, LV The Place Bangkok's façade is enhanced with giant diamond shapes that glow at night. Handout — Occupying two floors of the downtown retail complex, LV The Place Bangkok's façade is enhanced with giant diamond shapes that glow at night. *Handout*

Luxury fashion house Louis Vuitton has debuted a groundbreaking concept store in Bangkok, Thailand.

LV The Place Bangkok is multi-experience destination offers a unique blend of retail, dining, and cultural exploration, all housed within a stunning two-story space at Gaysorn Amarin.

Visitors are greeted by a dreamlike atmosphere, accentuated by the store's façade adorned with giant diamond shapes. Step inside and embark on a "Visionary Journeys" exhibition, designed by the renowned architecture firm OMA.

21 bags and 2 ready-to-wear looks are captured in 19 clear acrylic bubbles that convey the collective contribution of these visionary designers. Handout — 21 bags and 2 ready-to-wear looks are captured in 19 clear acrylic bubbles that convey the collective contribution of these visionary designers. *Handout*

This immersive experience delves into Louis Vuitton's rich history, showcasing archival documents, iconic bags, and collaborations with visionary artists like Stephen Sprouse and Takashi Murakami.

The store at LV The Place Bangkok extends across the upper level in an immersive and contemporary shopping experience. Handout — The store at LV The Place Bangkok extends across the upper level in an immersive and contemporary shopping experience. *Handout*

The entire concept embraces the cultural richness of Bangkok, showcasing works by local and international artists throughout the space. LV The Place Bangkok goes beyond a traditional store, offering a holistic experience that embodies Louis Vuitton's global vision. This groundbreaking concept paves the way for future Louis Vuitton destinations, setting a new standard for immersive retail experiences.

Venture upstairs to explore the retail space, where a curated collection of men's and women's fashion awaits. The store boasts exclusive offerings, including the Alma Nano Rainbow handbag and a unique colorway of the LV Trainer Upcycling sneakers.

LV The Place Bangkok isn't just about shopping. Indulge your taste buds at Le Café Louis Vuitton, featuring a delectable selection of cakes, pastries, and ice creams inspired by the brand's signature style.

Celebrated Indian chef Gaggan Anand has curated a ‘food journey’ offered across both lunch and dinner. Handout — Celebrated Indian chef Gaggan Anand has curated a ‘food journey’ offered across both lunch and dinner. *Handout*

For an unforgettable fine-dining experience, make a reservation at Gaggan at Louis Vuitton, the Maison's first restaurant in South Asia. Helmed by celebrated Indian chef Gaggan Anand, this restaurant takes guests on a "food journey" with a seasonal menu inspired by the five "S" – sweet, sour, salty, spicy, and surprise.