BTS’ Jung Kook is new Calvin Klein global ambassador 2
The new Calvin Klein shirts are in relaxed cuts that are timeless and comfortable.

Jung Kook is new Calvin Klein ambassador, struts his stuff, shows his abs in sexy new campaign

The campaign video evokes the simplicity and sex appeal of iconic Calvin Klein ads of yore
ANCX Staff | Apr 26 2023

South Korean superstar Jung Kook, as global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear, levels up in a new campaign for the international fashion brand’s hero tees and denim lines. 

Archive Logo Tee (PHP 3,450); 90s Straight Jeans (PHP 10,650) 

The 25-year old BTS member is looking unmistakably cool and brooding in the photographs wearing the brand’s new offerings of basic essentials while intermittently showing his abs. The campaign video was shot by photographer Park Jong Ha exploring various movements with the pop star and evoking the spare aesthetic of Calvin Klein’s iconic ads. 

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As for the fashion, the new Calvin Klein shirts are in relaxed new cuts that are timeless and comfortable and feature the standard Calvin Klein logo or distinctive monogram. Meanwhile, for a nostalgic twist to the classic denim, versatile new 90s-inspired cuts come in tailored, wide, slim, loose or oversized silhouettes. The brand’s Authentic Straight Jeans channel a classic jeans silhouette, sitting on the hips with a straight full-length leg while the 90s Loose Jeans feature a lower rise and wide, straight legs for an ultra-relaxed 90s aesthetic.

Jung Kook
Monologo Tee (PHP 3,250); 90s Loose Jeans (PHP 10,650); CK 1996 Warped Logo Print (PHP 2,550)  
Jung Kook
Archive Logo Tee (PHP 3,450); 90s Straight Jeans (PHP 10,950) 

The Calvin Klein Jeans collection is available at Calvin Klein stores and online.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc. and is located at Greenbelt, Rockwell, SM Mall of Asia, Robinson's Midtown, Shangri-la Plaza, Central Square, Bonifacio High Street, Trinoma, Alabang Town Center, SM Megamall, Robinson’s Malate, Robinson’s Magnolia, Century Mall, Rustan's Makati, Marquee Pampanga, and online at,, Zalora, and Lazada, and Shopee. Visit, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.