The 29 year old actor Johnny Huang has just been appointed as the new brand ambassador of Swiss luxury brand Bally. The Chinese star of such hit series as “Addicted,” “Moonshine and Valentine” and this year’s “My Dear Guardian” looks absolutely polished and elegant in Bally’s Autumn/Winter 2021 selections, as can be seen in the latest campaign photographs alongside supermodel Zhao Jiali.
Continuing Bally’s tradition as a global brand, and its relationship to China since entering the market in 1986, Huang is expected to engage China’s younger generation. The actor, also known as Huang Jingyu, has a staggering 20 million following on Weibo, which could only benefit Bally’s already robust retail network and digital ecosystem. Bally has 60 stores in China, apart from its presence in the e-commerce business through Bally.cn and WeChat Mini-Program as well as Tmall and JD.
Huang will also be the face of the brand’s Spring/Summer 2022 seasonal campaign. Meanwhile, the Autumn/ Winter looks explore the brand’s 170-year history as leather architects with its intimate images showcasing emblematic brand details that draw inspirations from Bally’s DNA. Moreover, elements of graphic design with the new B-Monogram and Alpine-inspired looks recall the brand’s mountain origins.
Later in the year, Huang will inaugurate the Bally Hike Pop-up in Beijing’s China World. As an avid nature activist and sports enthusiast, Huang will host the launch of this special outdoors-inspired capsule featuring bold hiking boots, ready-to-wear, and accessories, created in collaboration with renowned fashion stylist Robert Rabensteiner.
Since his acting debut in 2016, the Dandong-born Huang has garnered widespread attention and praise for his outstanding performances. In 2018, “Operation Red Sea” became a worldwide hit, with Huang’s heroic portrayal winning over audiences. He has also received a number of acting awards, such as Best Newcomer at the 13th Asian Film Awards and Best Actor in a Chinese Contemporary TV Series at the 24th Huading Awards.
In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall, Newport Mall and available online at Trunc.ph. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.